New Product Lines

2010-03-10T13:15:00.006-05:00

Admiral Pool Furniture is proud to introduce two new product lines to help meet your outdoor furniture needs!

Introducing the Bleau Collection. A high-end, contemporary sling collection:

http://www.admiralfurnitureonline.com/collections/bleau.html

and..

Introducing the Forum Collection. An outdoor, sectional sofa collection:

http://www.admiralfurnitureonline.com/collections/forum.html

Please visit http://www.admiralfurnitureonline.com/ today!

Pool Furniture Bulk Discounts!

2008-09-23T12:51:00.001-04:00

Bulk Special!

We are currently offering a bulk purchase special on our Model 11202 chaise lounge! Quantities of 50 pieces for $135.00 each!

http://www.admiralfurnitureonline.com/chaises/11202BULK.html

Save on shipping by buying in bulk!

Pool Furniture Packages

2008-09-23T12:48:00.003-04:00

We are currently offering great pool furniture packages! Check out our pre-set package for your community!

http://www.admiralfurnitureonline.com/packages/packages.html

Admiral Furniture ... a different kind of pool furniture company!

2008-09-23T12:44:00.007-04:00

It seems that there are two types of salespersons. The first type is a relationship builder. This is the person that will remember your kid's names, that your relative had surgery last year, and always contact you on your birthday or anniversary! Although closing a sale is just as important to them as any salesperson, they know that the key to success is to build a network of clients that will continue to do business, as well as bring in referral business for years to come.

The second type is the "blitzer". This is the person that will tell you whatever you need to hear... to close the deal. I picture them in my head as wearing loud, boldly printed leisure suits, working on small car lots across the country! They tend to bid high in the hopes that the client will not ask for a discount or price break. If the client does not, more money for them. I see that as very short sighted. Yes, you got a close, but at what cost? I would rather close 5 deals over time with one customer, than to get one deal, make an extra 1%, and never do business again.

Remember when the car company Saturn started? I believe "A different kind of car company" was the slogan, or something similar. They were the only car dealers out there with standardized pricing. There was no negotiation... the sticker price was fair, honest and equitable. Even more important was the fact that pricing was consistent from dealer to dealer. I am sure that it took some time for customers to actually believe what the Saturn salespersons were telling them. It is hard to break away from negotiation habits we as consumers have become ingrained with isn't it?

Our company decided to break away from old school "blitzer" sales habits several years ago. We decided to take the "Saturn" approach. Imagine, we have actually published our pricing online for the last 3 years! At first, I expected many of my competitors to follow our lead, but I have spoken with thousands of shoppers who are still being high-balled by the competition. It can be frustrating. Potential customers have been "trained" to negotiate. I tell my customers each and every day, "At Admiral, we come out of the gate with our best pricing." and then do what I can to make the deal work for both my company and the client's. Despite the published pricing, despite the consistent price point from salesperson to salesperson within our company, I am still constantly asked "Why did the salesperson at XYZ company come down in pricing, and you can't?" ... despite the fact that the competitor's negotiated price matches my price from the start!

The real question clients should ask is... "Why didn't the competition quote a fair price from the start?"

Admiral Furniture ... a different kind of pool furniture company!

http://www.admiralfurnitureonline.com/